The game, literally in your hands.
To launch FIFA 23, we leaned into the idea of bringing the game off the screen and into real life. We created a series of print and social ads featuring custom, hand-painted pieces, from gloves to controllers, turning the season’s excitement into something fans could (literally) hold.
Instagram Giveaway
Post copy: “To celebrate the release of FIFA 23 we're giving one lucky winner the chance to win a copy of the game, and a limited edition hand-painted Custom FIFA 23 Controller!“