From Serena’s Memory Book to Your Closet
Serena brought the childhood memories. We brought the tiny ruffles, tennis-core charm and all the copy to match. This limited-edition collab reimagines the looks she loved growing up for the next generation of icons.
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Credits
Client // Janie and Jack
VP Creative // Dean Silbersack
Senior Creative Director // Tracy Skibo
Art Director // Jonathan Cech
Senior Digital Designer // Esther Young